Serena Rees, the original cofounder of sexy lingerie Agent Provocateur, has launched a new swimwear brand aimed to millennials. Les Girl Les Boys is a new concept, away from mainstream beachwear, with a strong identity.
The teen and twenty-something crowd has provided the inspiration for the laid-back, sexy casuals that make up the line’s 100-piece collection (roughly 25 per cent of the product mix is pared-back streetwear).
See Sharna Osborne’s short movie made exclusively for the label’s launch: